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Tuesday, May 11, 2010

edit FAILS

My good friend (she's practically a sister or closer), Edna the Editor (here, here, and here), is yielding her red pen and chomping at the bit to share some editing failures we have recently witnessed.  Without further ado, Edna...!


Finally.  I've been trying to get you to let me write on your ridiculous, little blog for a month now.  Heaven knows that I don't have time to write daily like some people, since I have a life and all.

I feel like I am a relatively tolerant person.  I understand that not everyone has had the education that I have had and some people don't know any better when they say things like "we was" and "them there" and so on.  I realize that there are even individuals in this English-speaking world who have never heard of the MLA.  It's true that I even give a degree of allowance for poorly-written blog posts, emails, and fan letters.  We live in a hurried time, and there are occasional errors in writing.

What I do not understand is why some marketing people insist on perpetuating incorrect grammar.  Don't get me started on Applebee's old slogan of "Eating good in the neighborhood."  I cringe even writing that.  And the cell phone company that thought they were so clever in having the people in their commercials repeat a commonly used and heinous phrase: "Where you at?"

Sickening.

I have not patronized either establishment since.  

What I do not understand is when smaller companies figure that they have a word processing application and a brain, so they do not need to outsource an editor.  This baffles me.  How many times have I passed a billboard and cried at the incorrect punctuation or poor usage of grammar?  Too many times to share.  These companies have spent thousands of dollars on their advertising and for some reason felt that spending a couple hundred dollars more on a bona fide editor would be too much.

Here are some recent examples of such travesties that I refer to as EDITING FAILS!


These cookies were purchased at Costco and, as you can see from their emptiness, were very delicious.  Lucious?  Not so much.  Luscious?  Perhaps, if only they had spelled it correctly.  Think of all of these sad little, misspelled boxes all over Costcos throughout the country.  You WANT to overlook the editing FAIL and enjoy the delicious cookies within, but it is hard to pay money for such oversights.  HIRE AN EDITOR, dear makers of Lucious Lemon Tea Cookies.

The above is from a fun, little Widget game for your computer or iPhone.  And although I seldom see it, when I actually fail to win, this is what the makers of this game have written to tell me so.  Loose?  How dare you.

Lose?  Oh, well, perhaps.

HIRE AN EDITOR, makers of iCatch.  Or, at least, hire your little sister who studied Literature for a semester during high school.  Someone; anyone.

Send me a picture of an EDITING FAIL and you may be featured on this blog.  It's not like Ahhnna fills her posts with anything more interesting, anyway.

Watching and judging FOR you,




PS You can hire me for all of your editing needs.  Call or email.


THREE THINGS:
1. a rainy day AND a Monday, all in one
2. doctor-prescribed naps
3. the color of a mustardy yellow

a

7 wise comments:

jen said...

MLA--I haven't thought of that since college. Ah, agonizing memories. And now I know a fellow editor is reading, I'll be a little carefuller!

Helen Macfarlane said...

Those cookies are really meant to remind us of Lucious Malfoy, right?

One that has always bothered me is Zions Bank. It's "Zion's" people.

Carefuller. LOL!

wendybird said...

Amen Sister! Knowing you're out there makes me feel a little more sane!

martha corinna said...

I often need Edna.

Alan Macfarlane said...

Hey Edna - why is "Literature" capitalized? ;)

Anna M said...

@ Alan: Edna wanted me to tell you it is capitalized because it is a course title. Just like you would cap Chemistry, History, Physical Education, etc.

thanks for trying, though. ;)

Laraine Eddington said...

Bad spelling makes me loose my mind, which is a little lose anyway. Right on Edna. I wish I had another girl to name Edna Eddington. It sounds so intelligent.